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Backstage: Exclusive Insights into Production of 2017 Opel Calendar

09 Sep 2016

  • Behind the scenes: New making-of photographs Details of the shooting with star photographer Ellen von Unwerth
  • In front of camera: Opel beauties, top model Georgia May Jagger and “Grumpy Cat”

Opel News - Stars among themselves: Top model Georgia May Jagger, “Grumpy Cat” and photographer Ellen von Unwerth with the Opel GT Concept on the production set of the 2017 Opel Calendar

Rüsselsheim. Hall 18 of the Babelsberg Film Studio was transformed into a mystical wonderland two days in July. Star photographer Ellen von Unwerth captured Opel models from past, present and future in the seasonal settings. The beauties from Rüsselsheim included the two-millionth Opel, a 24-carat gold-plated 1956 Kapitän, the cool Cascada convertible along with the Opel GT Concept, which grabbed the headlines at the Geneva Motor Show. Opel signed international top model Georgia May Jagger – daughter of Rolling Stone Mick Jagger and top model Jerry Hall – and “Grumpy Cat”, the most famous feline in the world with 8.7 million Facebook “Likes” as the matching protagonist. The result is some fascinating and high-contrast motifs for the 2017 Opel calendar.


“Our twelve calendar motifs represent a journey through a mystical and at times surreal wonderland. Sometimes our cars take center stage, sometimes ‘Grumpy Cat’ or Georgia May Jagger are in the limelight. All of the protagonists combine their unique personalities, masterfully captured by an ever-cheerful Ellen von Unwerth,” said Opel CMO Tina Müller.


“Studio Babelsberg is such a cool place, it’s 'German Hollywood‘. I definitely had a great time out there. But what would Grumpy Cat say? 'The worst photo shoot ever‘,” added Ben Lashes, the moody feline’s manager.

Opel News - Seductive: Georgia May Jagger and the Opel GT Concept make an irresistible couple. “Grumpy Cat” is, of course, not impressed…

Grouchy-looking “Grumpy Cat” and bubbly Georgia May Jagger performed like a well-oiled team, thus ensuring photographs full of exciting contrasts. Together they enchanted the classic Opel models Diplomat and Kapitän along with the current ADAM ROCKS, Astra, MOKKA X or the upcoming Ampera-e electric car with their own personal aura.


“Grumpy Cat“, real name “Tardar Sauce“, is an Internet star. This is the first time the cat with the grumpy facial expression will be in a European automaker’s campaign. The American from Arizona is well-known to the global web audience. In addition to her Facebook page, she also stars in various YouTube videos and has also managed to get her own animatronic waxwork at Madame Tussauds.


Fans of Opel, Ellen von Unwerth, Georgia May Jagger and “Grumpy Cat” can also look forward to a fascinating vernissage with calendar motifs and making-of photographs at the beginning of 2017. All of the protagonists, including “Grumpy Cat”, will be present.